Top PropTech Startups to Watch in India - NoBroker, Housing, Square Yards

India's property technology sector is experiencing unprecedented growth, transforming how we buy, sell, and rent homes. The real estate market, currently valued at ₹25 lakh crore, is projected to reach ₹70 lakh crore by 2030. This remarkable growth is powered by innovative startups using artificial intelligence, virtual reality, and blockchain technology to solve age-old problems in Mumbai real estate and across India.

The PropTech revolution addresses critical challenges like high brokerage fees, lack of transparency, and complex paperwork that have long plagued property transactions. With over 1,500 startups and ₹3,500 crore in funding in 2024, the sector is reshaping how Indians approach homeownership and investment in cities like Bangalore and Pune.

Leading PropTech Companies Transforming Indian Real Estate

NoBroker - The Brokerage-Free Pioneer

Founded in 2014 in Bengaluru, NoBroker has emerged as India's first PropTech unicorn by eliminating traditional brokers from property transactions. The platform directly connects property owners with buyers and tenants, saving users significant brokerage fees.

What Makes NoBroker Special:

• AI-powered property search that learns your preferences
• Verified listings with detailed property information
• 3D virtual tours for remote property viewing
• Integrated home loan and legal documentation services
• Average savings of ₹50,000 to ₹1 lakh per transaction

With over 80 lakh customers and ₹2,500 crore raised since 2021, NoBroker continues expanding into co-living spaces and property management services across major Indian cities.

Housing.com - The Data-Driven Property Expert

Established in 2012 in Gurugram, Housing.com has built a comprehensive real estate ecosystem powered by artificial intelligence and big data analytics. The platform serves millions of users seeking properties across India's major cities including Chennai and Hyderabad.

Key Features:

• PropIndex providing real-time market insights
• Comprehensive Buyer's Guide for informed decisions
• Virtual property tours and 360-degree views
• Housing Sentiment Index developed with IIM Bangalore
• 43% audience growth recorded in 2024

Housing.com's strength lies in delivering quality leads to sellers while providing buyers with deep market insights and verified property listings in best cities to buy a house in India.

Square Yards - The Global Property Solutions Provider

Since 2014, Square Yards has operated as an integrated platform serving property needs across 9 countries and 100+ cities. The Gurugram-based company has facilitated over ₹35,000 crore in property transactions.

Standout Services:

• VR and AI-based property discovery
• Square Capital for seamless property financing
• Azuro platform for property management
• Data analytics for investment guidance
• Revenue of ₹650 crore in 2023

With ₹800 crore raised in funding, Square Yards particularly excels in serving NRIs and property investors seeking successful home investment opportunities.

MagicBricks - India's First PropTech Superbrand

Operating since 2006 from Noida, MagicBricks has established itself as a trusted name in Indian real estate. The platform combines extensive property listings with AI-driven advisory services.

Unique Offerings:

• Propworth AI tool for accurate property valuation
• Real-time chat support for instant queries
• EMI calculators and financing guidance
• Legal advisory services
• Property Index for pricing trend analysis

MagicBricks focuses on personalized recommendations and expanding reach to Tier-II and Tier-III cities across India, including emerging markets like Tier 3 cities real estate markets.

Emerging Players Making Waves

NestAway - Revolutionizing Rental Living

Founded in 2015 in Bengaluru, NestAway transformed shared rental experiences for students and young professionals. Acquired by Aurum PropTech in 2023, the platform raised ₹900 crore between 2015-2019.

What They Offer:

• Fully managed rental properties
• Comprehensive tenant screening
• Guaranteed timely rent payments
• Affordable, furnished accommodations

NestAway addresses India's growing co-living demand in metropolitan cities with tech-driven efficiency, particularly in co-living operators expanding one-BHK units.

Zapkey - The House Sale Guarantee Innovator

Launched in 2020 in Mumbai, Zapkey disrupts the resale market with its unique house sale guarantee. The platform promises to sell properties within three months or purchase them directly.

Key Innovations:

• Patented pricing algorithms using 30 lakh+ property registrations
• Transparent data access for fair pricing
• Streamlined sales process
• ₹40 crore raised from Aurum PropTech

Zapkey is expanding into rental markets after proving its concept in property sales across affordable property locations in Mumbai.

Interiorkaro - AI-Powered Interior Design

This innovative platform uses artificial intelligence to democratize interior design, allowing users to create professional 3D models from floor plans using simple drag-and-drop tools.

Platform Highlights:

• Extensive design library with thousands of options
• Complete cost transparency
• User-friendly interface requiring no design experience
• Elimination of multiple designer consultations

Interiorkaro targets India's ₹1.4 lakh crore home decor market, appealing to millennials and Gen Z consumers seeking modern bedroom ceiling designs.

Material Depot - Direct-to-Consumer Building Materials

Material Depot transforms how Indians source interior materials by connecting customers directly with manufacturers, bypassing traditional supply chains.

Service Features:

• Wide range of tiles, laminates, and wall panels
• Real-time design trend insights
• Small-batch product launches
• Competitive pricing with quality assurance
• Served over 10,000 homes across India

The platform targets India's ₹2.1 lakh crore home improvement market with cost-efficient solutions for homeowners in cities like Ahmedabad and Kolkata.

Traditional Players Embracing Innovation

99Acres - The Comprehensive Property Marketplace

Operating since 2005 from Noida, 99Acres remains a leading online real estate marketplace combining traditional listings with modern technology.

Platform Strengths:

• Advanced search filters for precise property matching
• Virtual tours and detailed property imagery
• Price trend alerts and market analysis
• Dedicated microsites for property sellers
• Strong presence in both residential and commercial segments

Aurum PropTech - The Integrated Solution Provider

With roots dating back to 1996, Aurum PropTech has evolved into a comprehensive PropTech solutions provider based in Navi Mumbai.

Technology Solutions:

• Aurum Analytica for AI-driven market insights
• Smart contracts using blockchain technology
• IoT-enabled smart home features
• Automated property management systems
• Market capitalization of ₹1,050 crore in 2023

Current Market Trends Shaping PropTech

The Indian PropTech sector attracted ₹28,000 crore in 2023, with funding recovering to ₹3,500 crore in 2024. Several key trends are driving this growth across major markets including smart cities for real estate investment:

Brokerage-Free Platforms: Companies like NoBroker and Square Yards eliminate intermediaries, saving customers 1-2% in transaction fees.

AI and Data Analytics: Platforms like MagicBricks and Housing.com use artificial intelligence for personalized property searches and accurate pricing.

Virtual Reality Tours: Services from 99Acres and Square Yards enable remote property exploration through 3D tours.

Co-Living Solutions: NestAway and similar platforms cater to millennials, with ₹1,500 crore raised in co-living since 2021.

Construction Technology: Companies like Material Depot streamline supply chains, reducing construction costs by 10-15%.

Smart Tips for Using PropTech Platforms

Property Search and Verification

Always use verified platforms like NoBroker or MagicBricks to avoid fraudulent listings. These platforms conduct thorough property verification before listing.

Virtual Property Tours

Leverage virtual tours on Housing.com or 99Acres to save time and explore multiple properties from home before physical visits.

Price Analysis Tools

Use pricing tools like MagicBricks' Propworth or Square Yards' analytics to ensure you're paying fair market rates in cities like Jaipur or Indore.

Financing Solutions

Explore integrated financing options through Square Capital or NoBroker's loan services for seamless funding.

Start with Rentals

Consider testing new cities through rental platforms like NestAway before committing to property purchases, especially in emerging markets like rental property investment areas in Indore.

Real-World Success Story

The Smart Homebuyer's Journey:

Priya, a software engineer in Bengaluru, wanted to buy a ₹40 lakh apartment. Here's how she used PropTech:

Step 1: Used NoBroker's AI search and virtual tours to shortlist verified properties, saving ₹40,000 in brokerage fees.

Step 2: Verified pricing using MagicBricks' Propworth tool to ensure fair market value.

Step 3: Secured financing through Square Yards' Square Capital at 8.5% annual interest.

Step 4: Designed interiors using Interiorkaro's AI platform, saving 20% on decoration costs.

Step 5: Sourced materials from Material Depot, reducing renovation expenses by 15%.

Result: Priya saved over ₹85,000 while buying her dream home transparently and efficiently.

Challenges and Future Outlook

Despite impressive growth, PropTech startups face several challenges. Regulatory fragmentation across states creates complexity, while high operational costs impact profitability. Only 53 new PropTech startups launched in 2023 compared to 390 in 2019, indicating market maturation.

However, the future remains bright. Government initiatives like Digital India and PMAY-U support PropTech growth. Digitized land records and simplified regulations could further accelerate sector development in markets like Aligarh real estate market and Moradabad real estate trends.

The Road Ahead

India's PropTech startups are revolutionizing real estate through technology innovation. Companies like NoBroker, Housing.com, Square Yards, and emerging players like Zapkey and Interiorkaro are making property transactions more transparent, cost-effective, and efficient.

With ₹28,000 crore in funding and a projected ₹70 lakh crore market by 2030, these startups are well-positioned for continued growth. The focus on brokerage-free platforms, AI-driven analytics, and user-friendly interfaces addresses long-standing market inefficiencies.

For homebuyers, these platforms offer unprecedented access to verified listings, pricing insights, and integrated services across major cities from Thane to Coimbatore. As the sector matures, expect more innovative solutions addressing specific needs like senior citizen housing, affordable homes, and smart home technologies transforming real estate.

The PropTech revolution is just beginning, and these startups are leading India's transformation toward a more efficient, transparent, and accessible real estate market.

Frequently Asked Questions

Q1: What is PropTech and how does it benefit homebuyers?
PropTech uses technology like AI and VR to simplify property transactions, reduce costs, and increase transparency for buyers and sellers.

Q2: How much can I save using brokerage-free platforms like NoBroker?
You can typically save 1-2% of the property value, which amounts to ₹20,000-₹1,00,000 depending on the property price.

Q3: Are virtual property tours reliable for making purchase decisions?
Virtual tours provide excellent preliminary insights, but physical visits are recommended before final purchase decisions.

Q4: Which PropTech platforms are best for first-time homebuyers?
NoBroker, Housing.com, and MagicBricks offer comprehensive guidance and verified listings ideal for first-time buyers.

Q5: How do AI-powered pricing tools ensure fair property rates?
These tools analyze lakhs of property transactions, market trends, and location factors to provide accurate price estimates.

Q6: Can I get home loans through PropTech platforms?
Yes, platforms like Square Yards and NoBroker offer integrated financing solutions with competitive interest rates.

Q7: Are PropTech platforms available in smaller cities?
Major platforms like MagicBricks and 99Acres are expanding to Tier-II and Tier-III cities with growing coverage.

Q8: What should I verify before using any PropTech platform?
Check platform credibility, property verification processes, user reviews, and ensure proper legal documentation support.