M3M Group Announces ₹2,100 Crore Investment in Jacob & Co. Branded Ultra-Luxury Residences in Noida

M3M Group has revealed plans to pump approximately ₹2,100 crore into developing ultra-luxury branded residences in partnership with the globally renowned jewellery and luxury brand Jacob & Co. in Sector 97, Noida, according to a recent announcement. This collaboration marks Jacob & Co.'s maiden venture into India's residential real estate sector.

Key Features of the Jacob & Co. Residences Project

The upcoming development, to be branded as Jacob & Co. Residences, Noida, will sprawl across approximately six acres of prime land. The project is designed to offer premium 3, 4, and 5 BHK homes, with unit prices ranging from around ₹14 crore to ₹25 crore, catering to India's affluent homebuyers.

M3M Group has projected that the development will generate total revenues of approximately ₹3,500 crore over a three-year timeline. The phased rollout will see Phase I delivering around 150 premium residences, followed by Phase II which will introduce approximately 100 ultra-luxury serviced residences. This project adds to the growing trend of luxury home developments across India.

Strategic Push into India's Branded Residence Segment

The collaboration between M3M Group and Jacob & Co. represents a significant strategic move into the high-end, branded-residence market segment. By leveraging the global luxury brand's reputation for design excellence and lifestyle credibility, M3M aims to differentiate itself in an increasingly competitive market landscape.

For Noida and the broader Delhi-NCR region, this project highlights the growing appetite for premium housing beyond traditional metropolitan cores. The shift toward newer suburban areas offering better scale and connectivity is becoming increasingly evident. Similar developments have been observed in other NCR locations, including Prestige's entry into the NCR market and other ultra-luxury branded projects in Gurugram.

The premium pricing band of approximately ₹14 crore to ₹25 crore per unit reflects not only the branding premium but also positions the development as a benchmark for ultra-luxury residential standards in India.

Market Outlook and Industry Implications

Real estate developers across India are increasingly partnering with luxury or designer brands to capture affluent buyers. M3M's collaboration with Jacob & Co. signals that this trend is gaining significant traction in the country's top-tier housing segments. Similar strategies have been adopted by other developers, such as Tribeca's expansion into branded villas.

Purchasers of such branded residences typically expect premium-quality materials, world-class design aesthetics, exceptional amenities, and comprehensive services that may include concierge facilities and branded hospitality experiences. The long-term asset value and brand experience place greater emphasis on timely delivery, construction quality, and overall brand credibility.

From an investment standpoint, branded luxury homes may command higher per-square-foot prices and appeal strongly to high-net-worth individuals and global buyers. However, analysts note that these investments also require longer-term horizons and sustained brand credibility for value realization. As NRI investments continue to drive India's real estate boom, such premium offerings are expected to attract significant international interest.

Bottom Line

By committing ₹2,100 crore to India's first Jacob & Co. branded residences, M3M Group is establishing a strong foothold in the ultra-luxury northern India housing market. The project is poised to serve as both a flagship development in Noida's premium housing landscape and a critical test case for the demand for branded residences in India's expanding luxury segment. With India's wealthy increasingly focusing on luxury real estate returns, this project could set new benchmarks for the sector.

Disclaimer: This news article is based on information available at the time of writing. Readers are advised to verify all details, including project specifications, pricing, timelines, and investment information, directly with M3M Group or authorized representatives before making any financial decisions. The information provided here is for general informational purposes only and should not be construed as financial, legal, or investment advice. Property prices, features, and project details are subject to change without notice.