Why Demand for Land is Surging in NCR, Maharashtra & Karnataka

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  • 22nd Sep 2025
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Right time to invest in Land?

Mumbai | September 2025 – Land has become the new frontier in India's real estate story. As housing in metros becomes increasingly unaffordable, both developers and buyers are shifting focus to affordable land parcels and plotted developments in locations within driving distance of major cities. This trend is reshaping markets in NCR, Maharashtra, and Karnataka, where horizontal development is not only more viable—but also increasingly aspirational.

What's Driving the Shift to Land?

Reason Details
Skyrocketing City Prices Budgets of ₹50 lakh to ₹2 crore offer limited choices in city centres.
Lower Entry Cost Buying land is more affordable than built-up homes; allows flexible phasing.
Post-Pandemic Lifestyle Shift Buyers want second homes and retreats, and farm plots for hybrid living.
Developer Preference Horizontal development reduces construction costs and risk.
Work-from-Anywhere Acceptance Remote and hybrid work allows people to live outside dense metros.
Improved Connectivity Expressways and regional infrastructure make outer belts more accessible.

📍 Top Emerging Land Hotspots by Region

Region Emerging Hubs Why They're Hot
NCR Naugaon, Hapur Proximity to Delhi real estate market, access via Delhi–Mumbai Expressway, NH-9 corridor
Maharashtra Khopoli, Karjat, Khalapur Scenic surroundings, strong road/rail links to Mumbai & Pune real estate
Karnataka Chikkaballapur, Channapatna Within reach of Bengaluru real estate market; growing appeal for second homes

🏗️ Developers Fueling the Land Boom

Developer/Startup Location Project Type
Greenlakes Near Bengaluru 100-acre farmland project; new phase underway
Aranyaka Naugaon (NCR belt) Farm plots 1–1.5 hours from Delhi
Central Park Naugaon 120-acre wellness-themed farmhouse project
NeoLiv Khopoli, Maharashtra 47-acre residential land development
Godrej Properties Khalapur, Raigad 90-acre future development parcel

📊 Investment Appetite Growing

Not just end-users, but institutional investors and realty platforms are entering the plotted and farmland development space. With increasing regulatory clarity, expressway connectivity, and lifestyle-led demand, land is being seen as a strategic long-term asset, not just a speculative play.

🚀 Outlook: A Land-Led Housing Revolution

As city living becomes more congested and expensive, plotted developments are offering:

  • Customizable living spaces
  • Low-density environments
  • Investment potential in appreciating corridors

From weekend farmhouses to second homes with wellness amenities, the land segment is undergoing a structural transformation. The unprecedented real estate boom in areas like Khopoli and Karjat demonstrates this shift. With developers acquiring hundreds of acres and rolling out branded plotted communities, this is no longer just a rural phenomenon—it's real estate's next frontier.

Particularly noteworthy is the growing focus on investing in second homes in India, driven by improved infrastructure connectivity. The Mumbai-Pune Expressway's impact on locations like Khopoli and the upcoming Navi Mumbai International Airport are creating new investment opportunities in the region.

Frequently Asked Questions

What makes land investment attractive compared to apartments in metros?
Land investment offers lower entry costs, customization options, and typically better appreciation potential. Unlike apartments, land doesn't depreciate and offers more flexibility for future development.

Which areas in NCR are best for land investment?
Naugaon and Hapur are emerging as top choices due to their proximity to Delhi and connectivity via the Delhi-Mumbai Expressway. These areas offer good potential for both residential and commercial development.

How has infrastructure development affected Maharashtra's land market?
The Mumbai-Nagpur Expressway and improved connectivity to areas like Khopoli have significantly boosted land values and investor interest in plotted developments.

What should investors consider when buying land for second homes?
Key factors include connectivity to major cities, availability of basic infrastructure, legal clearances, and proximity to recreational amenities. Areas like Khopoli compared to Lonavala and Karjat offer good case studies for evaluation.

Are plotted developments better than individual land purchases?
Plotted developments typically offer better infrastructure, legal clarity, and amenities. They're particularly suitable for buyers looking for holiday homes or investment properties with minimal hassle.


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