Radisson Hotel Group Unveils Ambitious Plan to Open Eight New Hotels Across Uttar Pradesh

Radisson Hotel Group Unveils Ambitious Plan to Open Eight New Hotels Across Uttar Pradesh

Radisson Hotel Group has revealed plans to significantly expand its presence in Uttar Pradesh, announcing the development of eight new hotels across the northern state to capitalize on growing tourism and business travel demand. The global hospitality brand made the announcement during the inauguration of its latest property in the region, signaling strong market confidence and strategic growth intentions.

The hotel group also disclosed its ambitions to introduce a mid-segment Park Inn brand in the near future, aiming to cater to a wider base of travellers with varying budget preferences. This move aligns with similar expansion strategies by other major hospitality players looking to strengthen their footprint in tier-II cities.

Prayagraj Property Launch Signals Major Milestone

The recently opened Radisson Prayagraj, developed in partnership with a local real estate firm, has become Radisson's tenth property in Uttar Pradesh. The project is backed by an investment of approximately ₹220 crore and features over 108 rooms equipped with modern amenities, making it a symbol of the group's commitment to high standards in tier-II and heritage cities. This development comes at a time when Uttar Pradesh's real estate regulations are being streamlined to facilitate faster project approvals.

Executives from the group stated that this opening represents a cornerstone in their larger expansion blueprint—one calibrated to capture both religious tourism influx and growing corporate travel in secondary cities. The strategic location in Prayagraj positions the property to benefit from pilgrimage tourism and business visitors alike.

Strategic Growth Across Multiple Segments

Radisson's Uttar Pradesh portfolio will be diversified across luxury and mid-market segments. The introduction of a Park Inn property next year reflects a more inclusive growth model, enabling Radisson to serve a broader traveller base—from upscale to value-seeking guests. This diversification strategy mirrors emerging trends in the hospitality sector where operators are exploring multiple formats to capture different market segments.

By building in multiple locations across the state, the group aims to strengthen its network leverage—enabling operational efficiencies, brand visibility, and cross-city customer loyalty. The expansion also takes advantage of recent policy reforms in Uttar Pradesh that have made property transactions more transparent and efficient.

Market Opportunity and Growth Outlook

Tourism tailwinds are driving the expansion, as Uttar Pradesh's religious, heritage, and pilgrimage destinations are witnessing surging footfall, leading to increased hospitality demand. Cities with limited branded supply offer prime opportunities for well-positioned hotel launches.

Operational scale and brand strength will benefit from the broader local presence, as Radisson can optimize supply chains, staff deployment, and loyalty synergies. The move comes as major hotel chains across India are expanding their portfolios in emerging markets.

Radisson's push into Uttar Pradesh with eight upcoming properties signals a confident bet on the state's evolving hospitality landscape—and a commitment to blending heritage value with international service standards. This expansion is expected to create significant employment opportunities and contribute to the state's growing commercial real estate ecosystem.

Disclaimer: This news article is based on information from publicly available sources and has been rewritten for editorial purposes. Readers are advised to verify specific details independently and consult official sources for the most current and accurate information regarding hotel projects, investment figures, and expansion plans.