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Fire-Resistant Coatings and Indian Real Estate: Where the Data Actually Points (And Where It Doesn't)

NCRB data, NBC 2016 rules and where intumescent coatings actually protect property assets and where "fire-resilient living" is just marketing.

By Priya Kataria

  • Jun 04, 2026 22:54 PM IST
  • 1129 Views
AI in Indian Real Estate Drives ₹640 Crore Sales Milestone Without Physical Site Visits

AI in Indian real estate is transforming sales, as seen in a ₹640 crore booking milestone. Explore how automation and spiritual tourism drive market growth.

By Vanashree Nikam

  • May 05, 2026 16:02 PM IST
  • 1196 Views
UP RERA Cracks Down on Risky Property Schemes Offering Assured Returns

UP RERA cracks down on risky property schemes, warning homebuyers against deceptive assured return offers that lack legal backing in approved agreements.

By Sachin Waghmare

  • Apr 23, 2026 09:37 AM IST
  • 1195 Views
Godrej Riverine Marketing Excellence Achieved in Noida Luxury Housing

Godrej Riverine marketing excellence confirms strong demand for premium residential projects in Central Noida this quarter.

By Kinjal

  • Mar 31, 2026 22:31 PM IST
  • 1220 Views
UP-RERA Penalises Three Projects for Unregistered Sales

Uttar Pradesh RERA imposes penalties totaling ₹15 lakh on three developers for marketing projects without required registration.

By Suman

  • Mar 20, 2026 21:02 PM IST
  • 1243 Views
Compass Halts Zillow Litigation Following Platform Listing Concessions

Residential real estate giant Compass has withdrawn its antitrust complaint against Zillow after the online platform agreed to expand access to pre-market property listings through the upcoming Zillow Preview feature. This move signals a potential shift in digital listing control and seller marketing autonomy across the US housing sector.

By Namrata Parab

  • Mar 19, 2026 12:03 PM IST
  • 1195 Views
Oberoi Realty Worli Tower Targets Record Sales Velocity in Premium Segment

Oberoi Realty is aggressively marketing its new ultra-luxury residential offering in Worli, Mumbai, targeting significant revenue milestones amid robust demand for high-end properties. The development underscores a strategic pivot toward capitalizing on scarcity in prime urban corridors.

By Rajesh Aher

  • Mar 19, 2026 12:01 PM IST
  • 1190 Views
Proptech Platform PropertyPistol Taps Hemant Bajaj to Accelerate Digital Growth Strategy

PropertyPistol has appointed Hemant Bajaj as Chief Marketing Officer to spearhead brand narrative enhancement and revenue-aligned growth initiatives across key markets. This move underscores the firm's commitment to scaling digital maturity amid increasing consumer sophistication in Indian real estate technology.

By Admin

  • Mar 17, 2026 12:35 PM IST
  • 1227 Views
Meghna Realty: How a Woman-Led Vision Is Redefining Luxury Real Estate in Mumbai

Meghna Realty is shaping Mumbai's luxury real estate landscape across Bandra, Khar, Goregaon, Andheri and Thane with a bold women-led vision and timeless design.

By Priya Kataria

  • Mar 11, 2026 14:22 PM IST
  • 1214 Views
The Ultimate Guide to Real Estate Marketing That Actually Works (2026 Edition)

A definitive guide to real estate marketing in 2026. Learn SEO, digital marketing, content, local strategy, branding, and lead generation tactics that drive real estate growth.

By Admin

  • 30th Dec 2025
  • 1346 Views
Rising Urban Pollution Drives Demand for Clean Air Homes Across Indian Cities

With air quality deteriorating in many Indian urban centres, real estate developers have reportedly begun marketing improved air quality as a key differentiator for new housing projects, with some homebuyers now willing to pay a premium for residences in greener environments.

By Admin

  • 30th Dec 2025
  • 1262 Views
Tech Firm Insomniacs Partners with Salesforce to Build India's Biggest AI-Powered Real Estate Platform

Insomniacs Salesforce partnership, AI real estate technology India, AbsoluteCX platform, BEAT AI engine, property tech ecosystem, real estate digital transformation, commercial property platform, residential property solutions, real estate CRM integration, property marketing automation

By Admin

  • 26th Sep 2025
  • 1334 Views
YEIDA Demolishes Fraudulent Airport Land Colonies Worth ₹2,500 Crore in Major Anti-Encroachment Drive

YEIDA demolished illegal settlements across 155 acres near Noida International Airport, targeting fraudulent colonies marketed as "airport plots" and filing FIRs against violators.

By Admin

  • 19th Sep 2025
  • 1570 Views
The Ultimate Guide to Real Estate Marketing: 99 Proven Techniques & Strategies for 2025

Master real estate marketing with 99 proven techniques for 2025. Learn digital strategies, lead generation, social media marketing & offline tactics to dominate your property market. Complete guide for agents & developers.

By Admin

  • 5th Aug 2025
  • 6368 Views
Tamil Nadu RERA Cracks Down on Deceptive Real Estate Advertising with New Transparency Rules

Tamil Nadu RERA bans misleading disclaimers in real estate ads, mandates TNRERA registration display, and enforces accurate project representations to protect homebuyers from deceptive marketing practices.

By Admin

  • 13th Jul 2025
  • 1424 Views
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