Serene Communities to Invest ₹2,500 Crore in 3,000 Senior Living Homes Across Seven Indian Cities

Serene Communities, the senior living division of Columbia Pacific, has reportedly announced plans to launch approximately 3,000 senior homes across 13 projects in seven major cities during the current fiscal year. The expansion, backed by an investment of around ₹2,500 crore, will span Bengaluru, Chennai, Mysuru, Pune, Kochi, Coimbatore, and Hyderabad, with homes expected to be priced between ₹60 lakh and ₹1 crore.

The development comes at a time when South India continues to lead in senior living real estate, driven by favourable climate conditions, healthcare infrastructure, and changing family dynamics. Industry observers note that this large-scale investment signals growing confidence in the senior housing segment as a distinct real estate asset class in India.

Expansion Roadmap and Project Pipeline

According to reports, the 13 projects will be spread across southern and western Indian metros and major cities. Of these, five projects are already on sale, with three more expected to open within the next two to three months. The remaining projects are slated to launch before March, marking the end of the fiscal year.

The company's ambitions reportedly extend beyond the current fiscal, with an additional ₹1,000 crore earmarked for the following year. This investment is aimed at adding over 1,250 more senior homes to the development pipeline. Such expansion aligns with broader industry trends, as experts believe India must prioritise senior living real estate as an essential sector to address the needs of its ageing population.

Hyderabad Emerges as Priority Market

Hyderabad has reportedly emerged as a priority market for the company, with soaring demand for retirement homes driving strategic focus on the city. The first project in Hyderabad has secured regulatory approval, while a second high-rise development is already in advanced planning stages.

The approved projects include a development in Shankarpalli offering 268 apartments in 2-BHK and 3-BHK configurations, and another planned in Shamshabad expected to be announced soon. Together, these two projects will involve an estimated ₹400 crore investment and deliver around 550 homes. Additionally, two more Hyderabad projects are being designed as part of the next expansion cycle. This focus on Hyderabad comes amid upcoming infrastructure projects boosting Hyderabad real estate and making the city increasingly attractive for long-term residential investments.

Hyderabad Project Details at a Glance

New Assisted Living and Rental Model

In a strategic shift, Serene Communities is reportedly preparing a new assisted-living vertical that will offer fully serviced senior housing on rent instead of purchase. This model aims to lower the barrier for many seniors who prefer flexibility over capital commitment.

Under the proposed rental model, a serviced 1,000 square foot unit, including maintenance, food, and elderly care, will cost under ₹60,000 per month. The company believes this approach addresses the need for affordability and flexibility, especially for seniors who prefer not to lock in ₹1 crore or more for a home purchase. This development mirrors trends in the broader market, where rental property investment models are gaining traction across various segments.

Current Operations and Market Position

Serene Communities currently manages 10 senior living developments nationwide, with approximately 1,700 units already operational. The upcoming expansion aims to further widen its footprint across major metros and tier-1 and tier-2 cities.

The company's expansion reflects rising demand for senior living in India, driven by an ageing population, the prevalence of nuclear families, and changing social dynamics that have increased interest in independent yet care-backed living arrangements for seniors. Maharashtra has also taken steps to support this sector, having recently slashed stamp duty to ₹1,000 for senior living homes under its new housing policy.

Implications for Indian Real Estate and Senior Citizens

This large-scale investment signals the growing credibility of senior living as a distinct real estate asset class in India. The affordable pricing range of ₹60 lakh to ₹1 crore, combined with rental and assisted living options, could make senior housing accessible to a broader segment beyond ultra-premium buyers.

Major markets like Hyderabad, with strong uptake for retirement communities, may see increased interest from both investors and homebuyers targeting retirement-friendly developments. For those exploring options in the cities covered by this expansion, understanding top residential projects in Pune for investment or upcoming real estate projects in Bangalore could provide additional context for property decisions.

The move also complements government initiatives, as Maharashtra has unveiled forward-thinking housing policies to address the future needs of elderly citizens, and other players like Primus Senior Living have secured significant funding to expand senior care facilities across the country.

Disclaimer: This article is for informational purposes only and should not be construed as investment advice. Property prices, project details, and investment figures mentioned are based on publicly available information and may be subject to change. Readers are advised to conduct independent verification and consult qualified professionals before making any property-related decisions. Ghar.tv does not guarantee the accuracy or completeness of the information provided.