HoABL Allots 1,419 Budget Homes Worth ₹640 Crore in Naigaon Through Fully Digital Process

The affordable housing segment in the Mumbai Metropolitan Region (MMR) reportedly continues to witness robust demand, with House of Abhinandan Lodha (HoABL) having allotted 1,419 homes valued at nearly ₹640 crore at its Naigaon project in December 2025. Industry observers have noted that the scale and speed of this allotment underscores sustained buyer interest in competitively priced residential options along Mumbai's suburban periphery.

The homes are said to form part of The Great Western project, a large-scale residential development being executed on a 30 lakh square feet land parcel. According to reports, once completed, the project is expected to deliver approximately 4,600 apartments, with a total planned investment of around ₹2,000 crore. This development aligns with HoABL's broader real estate expansion plans in Mumbai.

Overwhelming Response Reflects Strong Buyer Appetite

The response to the project was reportedly robust, with demand far exceeding available inventory in the first phase. According to the developer, over 8,800 applications were received for the 1,419 homes on offer, highlighting the depth of demand for affordable housing in Naigaon and similar emerging MMR micro-markets.

Competitive Pricing Targets First-Time Homebuyers

The project has been positioned squarely in the affordable housing bracket, targeting first-time homebuyers and budget-conscious families. According to the company, 1 BHK units start at ₹32.9 lakh while 2 BHK apartments begin at ₹49.9 lakh.

Buyer and Unit Distribution

The developer reportedly witnessed a nearly even split between unit configurations, with 1 BHK units accounting for 51 per cent of allotments and 2 BHK units comprising the remaining 49 per cent. This balanced demand is said to reflect interest from both nuclear families and working professionals.

A notable aspect highlighted by industry observers is the strong participation from non-salaried buyers at 55 per cent, indicating growing confidence in the affordable housing segment beyond traditional salaried employment categories. Those exploring financing options may benefit from understanding smart steps to master home loan financing.

High Collection Efficiency and Financing Support

HoABL reportedly stated that approximately 80 per cent of the payment value for allotted homes has already been collected as per schedule. To facilitate smoother purchases, the developer is said to have tied up with multiple banks and housing finance companies, enabling buyers to secure home loans efficiently.

The entire booking and allotment process was reportedly conducted online, eliminating the need for physical site visits or traditional sales offices. This digital-first approach is said to have streamlined operations and ensured transparency in the allotment procedure. Prospective buyers can also explore home loan tax benefits to maximise their savings.

Broader Market Implications

The Naigaon allotment is seen as reinforcing several broader market trends that have been shaping the affordable housing landscape in MMR:

• Continued strong end-user demand for affordable housing in the Mumbai Metropolitan Region
• Rising acceptance of digital-only sales and allotment models in property transactions
• Growing interest in peripheral suburbs with improving connectivity and infrastructure
• Stable affordability driving participation from diverse buyer profiles

The development also comes amid ongoing infrastructure developments driving Mumbai's connectivity, which have been enhancing the appeal of peripheral locations like Naigaon.

Phase 2 Launch Planned for Early 2026

Encouraged by the strong response, HoABL reportedly plans to launch Phase 2 of the project in early 2026. The developer has also indicated an intent to complete and deliver the first phase ahead of schedule, aiming to maintain buyer confidence and sales momentum. This approach aligns with their commitment to various initiatives and their broader vision for the housing sector.

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Summary

The allotment of 1,419 affordable homes worth ₹640 crore at HoABL's Naigaon project reportedly highlights the resilience of the affordable housing segment in the Mumbai Metropolitan Region. Competitive pricing, high application volumes, efficient collections, and a fully digital allotment process have positioned the project as a strong benchmark for large-scale affordable housing developments going forward. Buyers interested in similar opportunities may also explore affordable homes in Virar and other peripheral MMR locations.

Disclaimer: This article is based on information available in the public domain and from media reports. Ghar.tv does not verify the accuracy of the claims or statements made herein. Readers are advised to conduct their own due diligence before making any property-related decisions. This content is for informational purposes only and should not be construed as investment advice.