Ashiana Housing Announces ₹750 Crore Family-Centric Residential Project in Gurugram's Sector 80

Ashiana Housing has reportedly unveiled plans for a major residential development in Gurugram, with a total investment of approximately ₹750 crore. The project, named Ashiana Aaroham, is set to be developed on a 10.8-acre land parcel located in Sector 80, marking a significant expansion of the developer's footprint in the Delhi-NCR residential market.

Project Specifications and Phased Launch Strategy

According to reports, the Ashiana Aaroham project will comprise 542 housing units spread across multiple towers. The developer has planned a phased launch approach, with the first phase expected to introduce 182 units to the market. Industry sources indicate that pricing for the initial phase will range between ₹2.99 crore and ₹4.19 crore per unit.

Ashiana Housing has reportedly allocated around ₹250 crore for the development of the first phase, with subsequent phases to follow as per the planned timeline. This phased approach is reportedly designed to ensure quality construction while managing market demand effectively. The project adds to Gurugram's emerging residential growth story.

Family-Oriented Design Philosophy

The developer has reportedly positioned Ashiana Aaroham as a family- and child-centric residential community, with a strong focus on design elements and amenities tailored to modern family lifestyles. This approach aligns with the company's established reputation for creating wellness-focused amenities for homebuyers and well-planned communities across India.

The project reportedly aims to cater to families seeking comprehensive living environments that address the needs of all age groups, particularly children and senior citizens. This development philosophy follows the successful model established in the company's earlier project, Ashiana Aravali in Jagatpura.

Strategic Location and Connectivity Advantages

Sector 80 in Gurugram has reportedly emerged as a promising residential destination, benefiting from robust connectivity and ongoing infrastructure development in the region. The location is expected to attract young professionals, growing families, and investors seeking long-term value appreciation in the Gurgaon real estate market.

The project's positioning reportedly takes advantage of improved road networks and proximity to commercial hubs, making it accessible for working professionals while offering a family-friendly environment. Similar developments in the region, such as projects on Dwarka Expressway, have demonstrated strong buyer interest.

Mid-Premium Segment Positioning

With its pricing in the ₹2.99 crore to ₹4.19 crore range, Ashiana Aaroham reportedly targets the mid-to-premium segment of the housing market. This pricing strategy is designed to appeal to mid-income buyers seeking quality living standards without the premium associated with ultra-luxury developments.

Industry observers suggest that this affordable-luxury positioning could attract significant interest from homebuyers looking for well-designed homes with modern amenities. The segment has shown resilient home sales despite market fluctuations in recent quarters.

Portfolio Expansion and Market Implications

For Ashiana Housing, this new project reportedly represents a strategic addition to its pan-India portfolio. The development is expected to reinforce the company's reputation for delivering family-oriented homes and thoughtfully planned residential communities.

The project launch comes at a time when top real estate companies are achieving record sales, indicating strong market confidence in the residential sector. Industry analysts suggest that well-positioned projects with clear value propositions continue to attract homebuyer interest. Potential buyers are advised to follow essential steps for successful home investment before making purchasing decisions.

Disclaimer: This article is intended for informational purposes only. Readers are advised to conduct independent research and consult with qualified professionals before making any real estate investment decisions. Property prices, project specifications, and timelines mentioned are based on available information and may be subject to change. The developer's claims and projections should be verified directly with the company.