The Complete Guide to Real Estate Lead Generation

What are real estate leads? Are they important?

Like water is to a fish, real estate leads are to a property professional!!

Literally real estate leads are the lifeline of any real estate business. When it come to real estate marketing, property consultancy business, real estate development business, one cannot survive without property leads.

Any real estate marketing plan has one of the crucial objectives as lead generation. They are gold, each one of them and the most seasoned real estate professionals across the world know the immense value of real estate leads.

REAL ESTATE LEAD  =  REAL ESTATE DEAL

What is real estate lead generation?

Real estate lead generation is the process of acquiring and converting potential real estate purchasers, investors, rental home seekers or property seekers of any kind with an interest in your real estate listing. You can break the process of lead generation in real estate into 5 parts:

1. Producing real estate leads

2. Filtering real estate leads

3. Qualifying real estate leads

4. Following up on real estate leads

5. Closing a real estate transaction

Of course like many other things in business, generating quality real estate leads regularly and closing real estate deals using these real estate leads has its set of challenges, costs, time and efforts. With tech changes pouring in literally everyday, social media changes, search engine upgrades and the overall disruption the real estate industry - generating property leads has become a huge deal.

Now the great question is How can one generate real estate leads?

Well, some of the best real estate lead generation tools in the market are actually so easy but often neglected that many real estate brokers and even professional realtors actually do not use them. 

Some of these ideas are listed in this guide for real estate lead generation.