Tata Housing Raagam Phase I in Bengaluru Sold Out Successfully

Tata Housing has marked a significant achievement with the complete sell-out of Raagam Phase 1, generating revenue exceeding Rs 650 crores in just one week post-launch. This remarkable feat, involving the sale of 576 plots covering a sprawling 9 lakh square feet, underscores the high demand for premium residential spaces in Bengaluru.

Raagam: The Heart of Tata Carnatica

Positioned within the visionary township of Tata Carnatica in Devanahalli, North Bengaluru, Raagam offers a plotted development spread across more than 140 acres of lush landscapes. This strategic component of Tata Carnatica's integrated mixed-use development is located a mere 6.8 kilometres from the Kempegowda International Airport, promising a blend of convenience and luxury.

Widening Horizons through Innovative Campaigns

Sarthak Seth, serving as the Senior Vice President and Chief Marketing and Sales Officer at Tata Realty & Infrastructure, shared insights into the comprehensive marketing strategies that propelled Raagam's success. The approach included an integrated marketing campaign, activation of channel partners, and an enhanced digital presence, all aimed at engaging a broader audience effectively.

Building on Success:A Legacy of Planned Communities

Deepak Porayath, the Senior Vice President and Business Head – South at Tata Realty & Infrastructure, reflected on the company's consistent success. Following the achievement with Swaram, the success of Raagam Phase 1 further cements Tata Housing's dedication to developing well-planned communities that promise more than just living spaces.