Sobha Ltd Launches ₹800 Crore SOBHA Aurum Luxury Project in Greater Noida Sector 36

Sobha Ltd has announced its ambitious entry into Greater Noida's luxury real estate market with the launch of SOBHA Aurum, marking a significant ₹800 crore investment in the region. The company revealed that this premium residential project would feature 420 units across two towering structures of 45+ floors each, strategically located in Sector 36, Greater Noida.

Project Overview and Investment Details

The developer disclosed that SOBHA Aurum would span across 3.46 acres with a buildable area of 9.3 lakh square feet. The project has been priced at approximately ₹14,000 per square foot, positioning it in the premium segment of Greater Noida's real estate market.

According to company sources, the total investment planned for this development amounts to around ₹800 crore, aligning with earlier financial projections. The land acquisition alone cost approximately ₹160 crore, which was secured through an auction process.

Unit Configuration and Pricing Structure

The project will offer diverse housing options to cater to different buyer segments. The unit mix includes 1BHK apartments starting from ₹1.12 crore, 2BHK units priced at ₹1.92 crore, 3BHK homes at ₹2.30 crore, and spacious 4BHK apartments at ₹3.48 crore.

This pricing strategy positions SOBHA Aurum to compete with other luxury developments in Greater Noida while maintaining the brand's premium positioning in the market.

Comprehensive Amenities Package

Company officials confirmed that all regulatory approvals have been secured, making the project ready for immediate launch. The development will feature an extensive amenities package including lap and leisure pools, dedicated kids' play zones, multi-sport courts, and exhibition lawns.

The project will also include a substantial 15,072 square feet clubhouse, with over 2.5 acres dedicated to landscaped open spaces, emphasizing the developer's commitment to creating a holistic living environment.

Strategic Market Entry

This development marks Sobha's inaugural venture into Greater Noida and represents the company's fifth project in the Delhi-NCR region. The developer has previously established its presence in Gurugram with developments like Sobha International City.

Industry observers noted that Greater Noida is experiencing a surge in luxury real estate demand, with rapid infrastructure development fueling interest in premium housing options. This trend aligns with broader patterns observed in NCR's luxury housing markets.

Company's Brand Promise

Jagadish Nangineni, Managing Director of Sobha Ltd, emphasized that this launch represents a "significant chapter" for the company, positioning the project as a benchmark in luxury living standards. He highlighted the company's legacy of delivering 145 million square feet across India, bringing expertise in quality, transparency, and trust to the Greater Noida market.

Market Impact and Investment Potential

At ₹14,000 per square foot with unit prices ranging from ₹1.12 to ₹3.48 crore, SOBHA Aurum targets the mid-to-high-end segment of homebuyers. The ₹800 crore project is expected to significantly influence property values and establish new quality expectations in Greater Noida's luxury segment.

The addition of 420 upscale units contributes to diversifying and strengthening the region's luxury supply curve, potentially benefiting investors looking for profitable real estate opportunities in emerging markets.

Market Challenges and Competition

Future Outlook and Investment Considerations

Sobha Ltd's ₹800 crore investment in Greater Noida through SOBHA Aurum represents a calculated move into the city's evolving luxury real estate segment. With its prime location, comprehensive amenities, and the company's established reputation for quality, the project has the potential to redefine luxury living standards in the region.

For investors considering under-construction property investments, this development offers an opportunity to participate in Greater Noida's luxury housing transformation while benefiting from Sobha's proven track record in delivering quality projects.

Frequently Asked Questions

When will SOBHA Aurum be completed?

Sobha Ltd has not disclosed specific launch or possession timelines yet. However, with regulatory clearances in place, the project appears ready for imminent groundbreaking.

How does Sobha's pricing compare with Gurugram projects?

At ₹14,000 per square foot, the pricing remains competitive compared to Gurugram's premium towers, potentially offering more space and newer infrastructure.

Are these units suitable for investment purposes?

Given Sobha's established track record and Greater Noida's growth trajectory, these homes are likely to attract both end-users and investors seeking rental returns in Delhi-NCR.

What nearby amenities support connectivity?

Sector 36 offers evolving social infrastructure including schools, shopping centers, hospitals, and highway access, with additional developments in the pipeline.

What financing options are available?

Leading banks typically support Sobha projects, with EMI calculators and special home loan offers expected to be available post-launch.

Next Steps for Interested Buyers

Potential buyers are advised to explore floor plans, schedule site visits, and compare project timelines with upcoming infrastructure developments including metro connectivity and expressways to make informed investment decisions.

Those interested in broader market trends should consider reviewing properties with high capital appreciation potential to understand how this project fits within India's luxury real estate landscape.

Disclaimer: This news article is based on publicly available information and company announcements. Property prices, project timelines, and specifications mentioned are subject to change. Prospective buyers are advised to verify all details directly with the developer and conduct their own due diligence before making any investment decisions. The information provided is for informational purposes only and should not be considered as investment advice.