Raymond Realty Eyes Market Leadership with Strong Play in Premium Housing

Raymond Realty, the real estate arm of the Raymond Group, appears to be doubling down on the premium housing segment, with its CEO Harmohan Sahni highlighting resilience in this category despite evolving market dynamics across product lines.

Premium Segment Remains Strong

During the company’s Q4FY25 investor call, Sahni pointed out that while luxury housing is witnessing signs of fatigue, the premium housing market continues to perform robustly. He explained that Raymond Realty operates in “deep markets” where transaction volumes are still going strong. According to him, this consistent performance reaffirms the strength of their core business strategy.

Luxury Market Showing Strain

Speaking on the condition of the luxury segment, Sahni observed that although it accounts for a relatively smaller portion of the real estate market and has limited participation from a select group of developers, there has been an accumulation of inventory. He believed, however, that this unsold stock is currently held by financially strong developers, which could help prevent distress-driven price corrections in the near term.

"There is definitely some tiredness in the luxury side of the market. It’s not widespread, and the players involved are fewer. The high inventory is being managed by strong hands, which is a good thing," Sahni had remarked.

Thane Market and Competition

Elaborating on Raymond Realty’s performance in Thane, Sahni stated that the market is still expanding and remains vibrant despite fierce competition. He added that as the overall market grew, so did the company's share, reaffirming the brand’s acceptance in the region.

He also noted that several new players have entered the Thane market with large-scale offerings, yet Raymond Realty has managed to retain its momentum. He credited the steady demand and price stability in the area, which continues to be driven largely by end-users rather than investors.

Raymond Realty's Long-Term Game Plan

On the company’s broader real estate ambitions, Sahni underlined that Raymond Group intends to become a significant player in the Indian residential real estate space. With home ownership being a deeply rooted aspiration in the country, the company sees a sizable opportunity in tapping this fundamental demand.

He pointed out that around 70–80% of India’s real estate market value is concentrated in six to seven major cities, with the Mumbai Metropolitan Region (MMR) being one of the largest. Raymond Realty is thus focused on solidifying its presence in MMR before expanding further.

Not Affordable, Not Ultra-Luxury—But Premium

Clarifying the company’s product strategy, Sahni said Raymond Realty is deliberately avoiding both the affordable and ultra-luxury ends of the market. Instead, it aims to cater to the "affordable luxury" segment—products that appeal to the aspirational urban consumer. He added that the Raymond brand naturally lends itself to this positioning, supported by the company’s strong execution capabilities demonstrated over the past five years.

Expanding Footprint Beyond Thane

Raymond Realty first ventured into the sector in 2019 with a project in Thane. It later entered the Mumbai city market with ‘The Address by GS’ in Bandra, launched in 2024. The company has also announced projects in Mahim and Wadala, signalling deeper urban engagement within Mumbai. Looking ahead, the firm is also eyeing the Pune market as its next growth frontier.

Disclaimer: This news article is a rewritten version of publicly available statements and investor briefings. It is meant for informational purposes only and does not constitute investment advice or official communication from Raymond Group.