Prestige Group Eyes Aggressive Delhi-NCR Expansion with 2026 Launches Across Gurgaon, Delhi & Noida

Bengaluru-headquartered Prestige Group has announced its ambitious plan to expand significantly across the Delhi-NCR region, with multiple residential projects scheduled for launch in 2026 across Gurgaon, Delhi, and Noida. The announcement, made in October 2025, follows the developer's remarkable performance in its maiden NCR venture, where the company recorded sales exceeding ₹8,000 crore from an inventory valued at approximately ₹11,000 crore in the first phase of The Prestige City, an integrated township in Indirapuram Extension, Ghaziabad.

Strategic Push into NCR's Prime Micro-Markets

The real estate firm has reportedly initiated land acquisition proposals across strategic micro-markets within the National Capital Region, including premium locations in Gurgaon, Noida, and central Delhi. This move signals the company's intent to establish a strong, long-term foothold beyond its traditional South Indian markets.

Following the success of its Indirapuram Extension project, Prestige Group launched the second phase, named "MayFlower," carrying an estimated gross development value of around ₹2,200 crore. The company's expansion into Gurgaon's gated communities and integrated townships reflects growing demand for comprehensive residential developments with modern amenities.

NCR Emerges as Primary Revenue Driver

According to company disclosures, nearly 45% of Prestige Group's total sales in the first half of FY26 originated from the Delhi-NCR region, surpassing contributions from its core markets in Bengaluru and Mumbai. This performance underscores NCR's emergence as a critical growth engine for the developer, prompting further investments in the region.

Industry observers note that investment opportunities in Delhi-NCR for rental returns continue to attract both developers and investors, driven by infrastructure improvements and sustained housing demand.

Implications for Buyers and Investors

The expansion highlights how Delhi-NCR has evolved from a regional market into a strategic national growth corridor for leading developers seeking diversification and scale. By focusing on township and large-format developments, Prestige Group appears to be aligning with evolving consumer preferences for homes featuring integrated amenities, plotted developments, and branded residential options.

Market analysts suggest that early participation in such launches could potentially offer value appreciation as infrastructure development and connectivity in these zones continue to improve. Those interested in ready-to-move options in Noida or villa properties across Delhi-NCR may also monitor Prestige's upcoming project announcements.

What to Watch in 2026

The developer is expected to release detailed announcements throughout 2026 regarding specific project locations, unit configurations—including apartments, plotted developments, and townships—along with pricing strategies.

Prospective buyers are advised to monitor several macro-factors that could influence the success of this expansion, including infrastructure rollouts, regulatory clarity, product quality, and the developer's delivery track record. Similar high-value land acquisitions in Delhi by other major developers indicate intensifying competition in the region.

Competitive Landscape Intensifies

For real estate competitors and market observers, Prestige's strategic entry signals a broader industry trend wherein national developers are actively participating in NCR's growth narrative. This could potentially intensify competition and drive product innovation across the region's residential segment, similar to patterns observed in other metros.

The company's pivot represents a significant bet on northern India's residential market potential, backed by strong initial sales performance and sustained demand for quality housing with comprehensive amenities. Those exploring commercial property options in Delhi-NCR may also note the spillover effects of such large-scale residential developments on surrounding commercial infrastructure.

Disclaimer: This news article is based on information available as of October 2025. Details regarding project launches, timings, locations, and pricing are subject to official confirmation by Prestige Group. Prospective buyers and investors are advised to conduct independent due diligence, verify all project details through official channels, and consult qualified financial and legal advisors before making any investment decisions. The information provided is for general awareness purposes only and should not be construed as investment advice or a recommendation to purchase property.