Nexus Ahmedabad One Unveils Revolutionary Vertiq Digital Advertising Screen in Mall Innovation Push

Mall advertising in Ahmedabad has entered a transformative phase as Nexus Ahmedabad One Mall announced the installation of Vertiq, an advanced vertical-format digital display screen. Industry sources confirmed that Khushi Advertising developed this cutting-edge advertising solution, which combines large-scale visual impact with ultra-high-definition resolution to deliver premium brand experiences in one of Gujarat's most frequented shopping destinations.

The innovative screen measures 10.5 feet in width and extends 31.5 feet in height, strategically positioned within the mall's central atrium to span across three floors including ground, first, and second levels. Mall management indicated that this placement ensures optimal visibility for the thousands of shoppers who visit the facility daily.

Cutting-Edge Display Technology Delivers Immersive Brand Experiences

Technical specifications reveal that Vertiq operates on a 1280 × 3840 resolution LED panel utilizing high-refresh-rate P2.5 technology. Industry experts noted that the system supports contemporary advertising formats including anamorphic visuals and 3D motion content, enabling brands to execute visually compelling and immersive marketing campaigns.

Operational details show that the screen functions on a 10-second advertisement slot format with rotation cycles occurring every two minutes. Marketing analysts explained that this frequent cycling mechanism enhances brand recall while preventing advertisement fatigue, positioning it as an effective platform for both brand awareness initiatives and product promotional activities.

Strategic Location Maximizes Brand Exposure

Nexus Ahmedabad One stands as one of Gujarat's largest and most popular retail destinations, housing over 220 retail stores, dining establishments, and entertainment facilities. India's mall expansion trends indicate that such high-traffic locations provide dynamic environments where digital advertising can generate immediate consumer impact.

The vertical orientation and triple-floor coverage allow Vertiq to dominate the atrium space, capturing attention from multiple vantage points and various shopper flow directions. Real estate experts suggest that this positioning strategy aligns with current retail renaissance patterns observed across India's top cities.

Digital Out-of-Home Advertising Landscape Transformation

The Vertiq launch represents a significant advancement in Digital Out-of-Home (DOOH) advertising capabilities. Unlike conventional static displays or traditional horizontal screens, industry observers noted that Vertiq's towering vertical format and high-definition clarity enable storytelling approaches that are both bold and immersive.

Brand strategists indicated that companies now have opportunities to move beyond flat visuals and embrace formats that engage viewers through motion depth, illusion-based design elements, and sequential narratives within real-world retail contexts. This development complements broader digital marketing evolution in the real estate and retail sectors.

Technical Specifications and Impact Analysis

Retail Advertising Standards Redefinition

Industry analysts confirmed that Vertiq positions Nexus Ahmedabad One as a key hub for digital innovation in retail advertising. The screen not only offers exceptional display technology but also aligns with evolving consumer expectations for engaging, high-quality brand experiences.

Market research indicates that as footfalls in urban retail environments continue growing, platforms like Vertiq are positioned to redefine how brands interact with audiences in physical spaces. This trend mirrors broader developments where major retail mall projects are incorporating advanced technology solutions.

Commercial real estate experts noted that such innovations deliver greater impact, richer visual experiences, and measurable results for advertising partners. The installation supports the broader trend of mall acquisition and modernization strategies being implemented across India's retail sector.