Listed Aurum PropTech Completes India's First Share-Swap PropTech Acquisition with REA's PropTiger

Mumbai-based property technology firm Aurum PropTech has announced the completion of its acquisition of PropTiger, the Indian subsidiary of Australia's News Corp-backed REA Group, through an innovative all-equity strategic share-swap transaction. Industry experts have described this development as the first-ever share-swap-based acquisition in India's emerging proptech landscape.

Strategic Equity Partnership Emerges

The transaction structure has resulted in REA India securing a 5.5% equity stake in Aurum PropTech through the receipt of 4.24 million equity shares via preferential allotment. Market analysts suggest this arrangement demonstrates growing confidence in innovative PropTech monetization strategies within India's digital real estate ecosystem.

Complete Operational Transfer Includes Technology and Talent

According to the agreement terms, REA India has transferred comprehensive operational control of PropTiger to Aurum PropTech. The handover encompasses the platform's entire technology infrastructure, workforce, customer database, and intellectual property portfolio. This move aligns with broader trends where property portals are consolidating in emerging markets to achieve better scale and efficiency.

PropTiger Integration Strengthens Portfolio Reach

The acquisition has positioned PropTiger for integration into Aurum's diversified proptech portfolio, which already includes established brands such as NestAway, Sell.Do, HelloWorld, and Aurum Analytica. This consolidation strategy reflects the industry's movement toward comprehensive real estate service ecosystems.

Leadership Vision for Market Dominance

Ashish Deora, founder and CEO of Aurum Ventures, stated that their conviction in the acquisition stems from a shared vision with REA India to digitize consumers' real estate journeys. He emphasized that this strategic move reinforces Aurum's leadership position across the total addressable market for residential real estate distribution in India, which they estimate at ₹38,000 crore in annual expenditure across lead generation, sales automation, and transaction management.

Strong Revenue Growth Trajectory Demonstrated

Financial performance data revealed that PropTiger had achieved a compounded annual revenue growth rate of 23% between 2021-22 and 2023-24, concluding the 2023-24 financial year with revenues of ₹95.5 crore. The acquisition brings Aurum a substantial 350-member residential brokerage and technology team, significantly strengthening its position in the residential real estate services segment.

This development comes at a time when home sales in India continue showing resilience despite challenging market conditions, suggesting strong underlying demand for digital real estate services.

New Leadership Structure Announced

Aurum PropTech has announced key leadership appointments for PropTiger's future operations. Prakash Tejwani has been named as the new chief executive officer of PropTiger, while Sridhar Srinivasan will be elevated to the position of chief business officer over the next 12 to 18 months.

The strategic acquisition reflects broader consolidation trends in India's proptech sector, where companies are seeking to build comprehensive platforms that can serve the entire real estate value chain. This approach mirrors successful models seen in other mature markets and positions the combined entity to better compete with both traditional brokerages and emerging digital-first competitors.

Disclaimer: This news article is based on publicly available information and industry reports. Readers are advised to verify details independently and consult relevant financial advisors before making investment decisions. The information provided is for educational purposes only and should not be considered as investment advice.