House of Hiranandani Introduces Dream Verse to Become First Real Estate Developer in India to Offer NFTs

House of Hiranandani has entered the non-fungible token (NFT) market, becoming the first Indian real estate developer to join the NFT and Web3 movement. The brand's first NFT series, branded 'DreamVerse'- Engineering Your Dreams, is a limited edition of NFTs that gives NFT owners access to exclusive design consultation with some of India's leading design and staging specialists who collaborate with House of Hiranandani.

The NFT collection was created to honour the engineers and architects who contributed to the development of the company's urban environments.

As part of the campaign, the corporation will utilise the NFT sales money to create a fund for disadvantaged engineering students at Bangalore Institute of Technology.

Prashin Jhobalia, vice president of marketing strategy at House of Hiranandani, said, "In honour of Engineers Day, NFT's "Engineering Your Dreams" idea is a salute to the engineers who assist us in delivering our vision to clients. Our goal is to inspire these young brains to work in a way that will have a positive impact on society by providing them with research-based real estate designs.

The real estate business will also give coupons for home furnishings as an incentive to begin creating one's perfect house. The collection may be accessed on KoineArth's ngageN platform, an NFT platform for brands and artists that has collaborated with Polygon, the world's largest platform for scaling Ethereum and developing its infrastructure.

In May 2022, worldwide NFT sales reached USD 3 billion, and India, with over 1.5 million NFT users, was among the top five most active nations in the NFT market. Web3 and Metaverse provide immense promise for addressing critical real estate issues, and the industry is expected to witness huge innovation in the use of new technologies to drive development in the sector.