HDFC-Backed Proptech Startup Reloy Targets 75% Revenue Jump in FY26 Through Referral-Based Housing Sales Model

A proptech startup supported by HDFC Capital has announced ambitious growth plans for the coming fiscal year, projecting a significant revenue surge driven by its innovative referral sales approach in the residential real estate sector.

Strong Revenue Growth Trajectory

Reloy, the HDFC Capital-backed proptech firm, has set its sights on achieving approximately ₹50 crore in revenue for fiscal year 2026, representing a substantial 75 percent increase from its previous performance. The company, which specializes in managing customer and broker relationships for real estate developers, reported that its gross revenue climbed from roughly ₹17.8 crore to ₹28.5 crore during FY 2024-25.

This growth momentum positions the company among India's expanding real estate technology sector, which has seen increased investor interest in recent years.

Ambitious Referral Sales Target

The proptech platform has established a goal to facilitate housing sales worth ₹3,500 crore through its referral system in the current fiscal year, marking a considerable jump from the approximately ₹2,000 crore achieved in the previous year. According to the company's founder, the business has already surpassed last year's referral sales figures in just the first half of this fiscal year, indicating strong market traction.

Similar to how major developers are setting aggressive booking targets, Reloy's referral model aims to capitalize on the robust housing demand across Indian markets.

Technology-Driven Developer Partnerships

The company has been actively collaborating with leading real estate developers throughout India, offering them comprehensive mobile-based tools designed to enhance buyer engagement. The platform provides solutions for document management, post-purchase support services, and access to a rewards marketplace, creating an ecosystem that benefits both developers and homebuyers.

As proptech innovations transform the Indian real estate landscape, Reloy's technology platform represents a growing trend of digital solutions addressing traditional industry challenges.

Referral System Gaining Market Acceptance

The startup's referral mechanism, which rewards existing homeowners for referring new buyers to developers, has reportedly been receiving positive market response. As real estate developers increasingly focus on customer retention, building trust, and leveraging word-of-mouth marketing, Reloy positions itself as a strategic partner that helps unlock previously untapped leads while simultaneously reducing customer acquisition costs for developers.

This approach aligns with broader industry trends where top real estate developers across major cities are exploring innovative marketing and sales channels beyond traditional methods.