Eternal's Food-Tech Division Secures Massive Bhiwandi Warehouse Space in Strategic Supply Chain Expansion

Zomato Hyperpure, the business-to-business supplies platform operated by Eternal (formerly known as Zomato), has announced the acquisition of approximately 2.5 lakh square feet of warehousing space at One K Square Park in Bhiwandi through a five-year lease agreement, according to industry sources. The move represents a significant expansion of the company's supply chain infrastructure in the Mumbai metropolitan region.

Transaction Overview and Financial Details

The lease agreement encompasses several key commercial parameters that highlight the scale and strategic importance of this transaction. Sources familiar with the deal revealed that the facility spans around 250,000 square feet, with the lease term extending over 60 months beginning August 1, 2025.

Industry analysts noted that the monthly rental commitment of ₹66.2 lakh reflects the premium nature of the facility, while the 5% annual escalation clause aligns with current market trends. The security deposit of ₹2.7 crore demonstrates the substantial financial commitment behind this expansion.

Strategic Location Benefits and Market Position

The facility's positioning in Bhiwandi holds particular significance for Hyperpure's operational strategy, given the location's established reputation as a logistics and warehousing hub. Industry experts emphasized that the site's connectivity to Mumbai, Thane, and Navi Mumbai makes it an ideal distribution center for one of India's largest consumption markets.

The food-tech platform's decision to establish operations in this region aligns with its business model of supplying fresh produce, groceries, packaged foods, and kitchen essentials to restaurants across major metropolitan areas. This expansion is expected to support the platform's growing client base in the region, similar to recent warehouse leasing activities by other logistics companies in the Mumbai periphery.

Operational Timeline and Business Strategy

A notable aspect of the lease agreement includes a deferred rent commencement clause, with rental payments scheduled to begin in March 2026 despite the lease start date of August 2025. Industry sources suggested that this arrangement provides the company with an operational runway to establish and optimize the warehouse operations before incurring the full rental obligations.

This strategic timing allows Hyperpure to systematically scale up its distribution capabilities without immediate financial pressure, reflecting a thoughtful approach to expansion that considers both operational efficiency and financial management.

Industry Context and Market Trends

The lease transaction occurs against the backdrop of robust growth in India's warehousing sector, with warehouse leasing showing strong momentum throughout 2024. The food-tech and e-commerce sectors have emerged as primary drivers of this demand, particularly in proximity to major consumption centers.

Bhiwandi's established infrastructure and connectivity advantages continue to attract major players in the logistics and supply chain space, reinforcing its position as a preferred destination for large-scale warehousing operations. The ongoing infrastructure developments in the Thane region are expected to further enhance the location's strategic value.

The expansion also reflects broader trends in the B2B food supplies market, where companies are investing heavily in supply chain infrastructure to improve service delivery and expand their market reach. This approach mirrors similar moves by other companies seeking to maximize their real estate investment returns through strategic location choices.