In a collaborative development deal, Dubai-based Atmosphere Living will invest ₹550 crore to establish a premium hotel and villas in Mussoorie. This project is the first of several holiday house projects planned for prominent Indian and international sites.

The post-covid age has seen a rebirth in the luxury hotel business in India as more and more people seek out luxurious vacations and accommodations.

Due to rising demand and a lack of fresh inventory, more Indian hotels are rebranding. According to hoteliers, the pandemic sparked rebranding as asset owners sought brands to manage their hotels or contemplated moving to competitor brands.