Tech Firm Insomniacs Partners with Salesforce to Build India's Biggest AI-Powered Real Estate Platform

Tech Firm Insomniacs Partners with Salesforce to Build India's Biggest AI-Powered Real Estate Platform

A Mumbai-based real estate marketing and technology company announced its strategic collaboration with the global enterprise software giant to create what it described as India's largest AI-ready property technology ecosystem. The partnership aims to deploy 14 integrated solutions across residential, commercial, and redevelopment sectors.

Strategic Alliance Creates Comprehensive Property Tech Suite

Insomniacs revealed its collaboration with Salesforce would result in the "AbsoluteCX" platform, featuring ready-to-deploy modules designed specifically for India's real estate market. The comprehensive commercial property platform represents a significant advancement in sector-specific technology integration.

The partnership leverages Insomniacs' domain expertise with Salesforce's global enterprise capabilities, promising faster implementations and reduced costs compared to traditional digital transformation approaches. The company emphasized that this collaboration would deliver deep real estate insights directly embedded within enterprise-grade tools.

Platform Features and Industry Applications

The technology suite encompasses multiple property verticals through its core BEAT AI engine, which specializes in customer intent mapping and predictive analytics. This system reportedly tracks the entire customer journey from initial inquiry through final booking, enabling real-time optimization of marketing strategies and personalized customer experiences.

Unlike conventional solutions focused solely on residential projects, this platform extends its capabilities to redevelopment initiatives, commercial leasing and management, and home loan processes. The embedded workflows represent a departure from generic CRM add-ons, offering industry-specific functionality within the Salesforce ecosystem.

Leadership Perspective on Market Transformation

Co-Founder and CEO Govind Rai characterized the real estate sector as reaching a critical juncture where AI-driven decision-making and personalization have become essential rather than optional. He positioned the Salesforce partnership as an accelerator for this technological evolution in India's property market.

Co-Founder and CTO Paritrupt Bagadia emphasized the importance of domain understanding over generic technology solutions. He noted that previous collaborations with major developers helped identify real industry challenges, informing the development of this specialized platform.

Market Impact and Implementation Timeline

The company claims its domain-first approach can compress typical digital transformation timelines from four to five years down to approximately 1.5 years. This acceleration could significantly benefit developers seeking to modernize their operations without extended implementation periods.

For sales and marketing teams, the AI insights and workflows promise improved lead conversion rates and operational efficiency. The enhanced consistency and transparency in customer engagement may also improve the overall user experience for prospective homebuyers and tenants.

Industry Integration and Technology Adoption

Insomniacs has previously worked with prominent developers including Prestige, Godrej Living, and Sattva Group, providing practical insights into industry requirements. This experience informed the development of the current platform's specialized features and workflows.

The integration with Salesforce Data Cloud and Marketing Cloud platforms enables seamless data management and customer engagement processes. This connectivity allows for more sophisticated analytics and personalization capabilities across all customer touchpoints.

The platform's launch may establish new benchmarks for property portal technology stack adoption in India, demonstrating how deep domain integration with established global platforms can deliver enhanced functionality and user experiences in the real estate sector.