Rebranding Alert: Lodha Ventures is Now Abhinandan Ventures – Focus Turns to Consumer-Centric Growth

In a key update for India’s real estate landscape, Lodha Ventures has officially transitioned to its new identity—Abhinandan Ventures. This strategic rebranding marks a pivotal step in the company’s evolution as it moves toward innovation-driven, consumer-centric real estate development.

Rebranding Rooted in Resolution and Renewal

The shift in brand identity follows an amicable settlement between Abhinandan Lodha and his elder brother Abhishek Lodha regarding trademark usage. Though the rebranding itself is not a direct result of the agreement, it comes at a time when the company is striving to establish a unique presence distinct from the Lodha Group legacy.

A New Vision for Future-Forward Development

Abhinandan Ventures is positioning the rebranding as a reflection of its renewed mission. The firm intends to go beyond traditional real estate approaches by putting consumer aspirations at the forefront—especially in the plotted development space. The emphasis is on flexibility, community-driven designs, and tech-enabled solutions that meet the evolving demands of urban and semi-urban buyers.

Exploring New Avenues in Urban Housing

Looking ahead, the company may diversify into vertical developments, signalling a potential entry into apartment-style housing that aligns with the increasing urban