Pepperfry Secures ₹43.3 Cr from Existing Investors in New Funding Round

Mumbai-based omnichannel furniture and home decor retailer Pepperfry has reportedly secured ₹43.3 crore in funding from its existing set of institutional investors. According to regulatory filings with the Registrar of Companies (RoC), the infusion came through a private placement of preference shares.

Key Investors Continue Support

The capital raise was led by General Electric Pension Trust, which contributed ₹21.5 crore. Norwest Venture Partners followed with ₹8.5 crore, while Panthera Growth Partners pitched in ₹6.4 crore. Additional funds were provided by other existing stakeholders, including Goldman Sachs and Growth Equity Opportunity Fund.

Capital Structure Details

The filing indicated that Pepperfry issued approximately 5.6 lakh compulsorily convertible preference shares (CCPS), each with a face value of ₹775. This method of fundraising signals a long-term commitment from investors and offers potential conversion into equity based on agreed-upon terms in the future.

Previous Funding History

The latest capital infusion comes after Pepperfry’s previous funding round in 2022, when it had raised $23 million from the same group of investors. The continued backing is seen as a vote of confidence in Pepperfry’s business model and growth strategy despite ongoing challenges in the consumer goods and retail sector.

Disclaimer: This news article is based on information available from regulatory filings and other public sources. Readers are advised to consult official disclosures and company announcements for further details.