How Will India Real Estate Perform During The Festive Season of 2022?

The performance of the Indian real estate market fluctuates throughout the year due to a variety of factors, such as repo rates, foreign markets, stock markets, and political events, among others.

Nonetheless, during the holiday season, the Indian real estate industry, like many other businesses, reaches a frenzy. Even the most prominent experts and doubters agree that the Indian holiday season is the finest period for real estate sales in India. The number of site views, reservations, tokens, registrations, etc., all grow dramatically, as seen by the real facts and numbers.

Let's see what Anjana Sastri, Director of Marketing at Sterling Developers, has to say about this amazing phenomenon 

"This year the festive season will shine through as the real estate market has seen a healthy recovery and looks forward to a steady growth trajectory. The past few months have been testament to the fact that home buyer confidence is at an all-time high as customers understand that they have various options and are able to make confident purchase decisions.

The forecasted steady growth of the industry makes it an attractive investment for those looking to invest this festive season. Investing in real estate has always been a wise asset class to consider as it sees steady appreciation. There have been a number of new launches as well as ready to move in options that homebuyers can explore.

The market continues to experience end user-driven demand and we are already witnessing a trend of more serious buyers closing sales. We are seeing a lot of first-time home buyers, who were not able to reach a decision earlier are eager to conclude the deal in this auspicious season. Rising homeownership amongst millennials supported by higher disposable income and willingness to upgrade to larger, luxurious spaces equipped with better amenities have also sparked a sharp growth in housing demand in the recent past.

The revival in market sentiment against the backdrop of accelerating economic activities makes this festive season more attractive. However, while investing in a property, buyers should not only look at the attractive deals but also consider the reputation of the developer and other factors like location, execution capability, and amenities that the developer has to offer. As we march ahead, the industry is set to see a new phase of growth."